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New York Crown Business 2011. book The Lean Startup How Todays Entrepreneurs Use Continuous Innovation to Create Radically. The lean startup how todays entrepreneurs use continuous innovation to create radically successful businessbook. Find helpful customer reviews and review ratings for The Lean Startup How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses at Amazon.com. Launching a new enterprisewhether its a tech startup a small business or an initiative within a . The Lean Startup is. The Lean Startup. The Lean Startup How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Inspired by lessons from lean manufacturing it relies on validated learning rapid scientific experimentation as well as a number of counterintuitive practices that shorten productdevelopment cycles measure actual progress without resorting to vanity metrics and learn what customers really want. It relies on what Ries calls validated learning to build a sustainable business. It enables a company to shift directions with agility altering plans inch by inch minute by minute. The Lean Startup is a new approach being adopted across the globe changing the way companies are built and new products are launched.